defining clean beauty

Sentrel Natural Beauty Store is a Conscious Beauty Store and Salon based in Austin, Texas. Founded in 2017 based on the belief that one should not have to sacrifice beauty standards in order to use
safe and sustainable products. 

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The phonetic spelling of the world central, meaning of the greatest importance; principal or essential. We know that you shouldn't have to sacrifice your beauty standards to be healthy.


Why go natural?

Wondering if you should be using natural products? See what how switching to simpler formulas can benefit you.

Make the switch »

The Sentrel Principle

The process we use to vet all of the products on the shelves at Sentrel Natural Beauty Store. Find out what it takes to become Sentrel Approved.  

What does it take? »