Last Updated: June 24, 2017

This website or mobile application ("Site") is owned and operated by Sentrel Natural Beauty LLC ("Sentrel Beauty"). Sentrel Beauty takes your privacy seriously. This Privacy Policy describes what information this Site gathers about you, how we use that information, and what steps we take to protect that information.


By using this Site, you consent to the terms of this Privacy Policy as well as the Site Terms & Conditions. Sentrel Beauty may change this Privacy Policy from time to time. Please check back periodically for up-to-date information about our privacy practices.


This Site collects information about you to provide and improve our services, communicate offers that we believe will interest you, and to administer our business.

   Information You Provide to Us

   We collect personal information from you when you submit that information to us voluntarily. For example, we collect information from you when you:


  • place an order on the Site;

  • participate in our rewards program;

  • participate in an Sentrel Beauty promotion, such as a sweepstakes or contest;

  • post a tagged photo or other content on a third party social network in response to our request; or

The personal information we collect may include the following: email address, mailing/billing address, phone number, payment card number, and other payment information. Collecting this information allows us to complete your order efficiently, to notify you of your order status, and provide personalized interactions. If we ask for such information from you, we will either tell you how we will use the information or we will use it in conformity with this Privacy Policy.


   Automated Information Collection

   We automatically receive and store certain types of information when you interact with our Site, our emails, and/or our online advertisements. This information helps us to make our Site work more efficiently, evaluate use of our Site, and support our website analytics and marketing campaigns. Here are some of the types of information we may automatically receive:


  • Technical information like your internet protocol (IP) address, your device operating system and browser type, your referring website's address, and your clickstream through our Site

  • Cookies that recognize you as you use or return to our Site. The cookies allow the Site to provide you a more continuous and personalized shopping experience. Cookies are small text files that a website or email saves to your browser and stores on your hard drive.

  • Web beacons that allow us to know what pages on our Site have been visited, what emails have been opened, and if our banner ads have been effective.


   Our Site uses cookies. Cookies are pieces of information that a website transfers to your computer's hard drive for record-keeping purposes. We use cookies to track your preferences and purchases as you navigate through our Site and to save you from having to re-enter information every time you visit our Site. By using cookies to track your visits, we can make your next shopping experience on our Site better. To search our Site and/or place an order, you need to have the cookies feature of your web browser turned on. Most web browsers allow you to exercise control over cookies by deleting them, blocking them, or alerting you when a cookie file is stored. Please review your browser's instructions on these functions. If you choose to disable the cookies feature of your web browser, you may not be able to place an order or otherwise use some or all of the features provided on our Site. If you disable, block, or delete cookies, not all of the tracking described in this Privacy Policy will stop.


   Interest-Based Advertising

   We collect personal information about users over time and across different websites when you use this Site. We also have third parties that collect personal information this way. For example, we may use one or more third-party online advertising networks to serve ads on our behalf on third party websites. The third-party ad network may collect information about your visits to our Site and your interaction with our online ads. For example, it may keep track of how many of our ads you saw before visiting our Site. This is primarily accomplished using technology such as cookies, action tags, web beacons, and/or GIF tags which are placed in various places within our Site and our online ads.


   We may share information with third-party ad networks in an aggregate form to help us analyze and improve our Site and our online ads. The third-party ad networks may use information about your visit to our Site and other websites in order to provide you with ads about goods and services that may be of interest to you.




   When you use our mobile website, we may receive information about your location and your mobile device. This information may include the type of mobile device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the unique identifier assigned by Sentrel Beauty to your device, the IP address of your device, your mobile operating system, the type of mobile web browser you use, and data from the way you use our mobile website.


   Our mobile website may also collect information about the location of your device. Your device should require you to provide permission before our mobile website obtains location information from technologies like GPS, Wi-Fi, and/or cell towers. We and our service providers may use this information, along with other information submitted by you, to provide you with location-based services like local store information, search results, special offers, and other personalized content.


   Most mobile devices allow users to disable location services by using controls located in the device's settings menu. If you have questions about how to disable your device's location services, please contact your mobile service carrier or your device manufacturer.



   Social Media Widgets and Single Sign-On Services

   This Site uses third party social media widgets such as buttons or similar mechanisms from Facebook,Twitter, Instagram, Pinterest, YouTube, and/or FourSquare. Such third party features may collect information about you, like your IP address and the page(s) you visit on the Site. They may also place cookies on your device. These social media widgets are either hosted by a third party or by our Site. Your interactions with those features are governed by the privacy policies of the third party social media networks that provide them.



The information we collect on this Site may be used to fulfill your requests (such as product orders and responses to email questions), to support our core business functions (such as order fulfillment, internal business process management, authentication, loss and fraud prevention, and public safety functions), and to communicate with you about our product offers and promotions.


To accomplish these purposes, we may combine information about you that we collect online, in our stores, via mobile applications, and from third party sources.



We may disclose the information we collect about you (including personally identifiable information) to third parties to comply with applicable laws, regulations, and/or governmental requests. We may also disclose such information to verify or enforce compliance with our Terms & Conditions and this Privacy Policy, to process and fill your order, reduce credit risk, protect against fraud, protect against misuse or unauthorized use of our Site, or when we believe in good faith that the law requires such disclosure. We may also disclose such information to a successor entity in connection with a merger, consolidation, sale of assets or other corporate change affecting the Site.

We may share the information collected on our Site with agents or contractors who provide support for our internal operations. Such entities may receive personally identifiable information to allow them to perform their duties, but they may not use that information for any other purpose. In some instances, we may share non-identifying and aggregate information collected on our Site with third parties.  


Sentrel Beauty works to protect your personal information and credit card detail when you shop with us online. We use Secure Sockets Layer (SSL) technology - the industry standard - to encrypt the personal information and credit card detail you provide during the order process.

To ensure the security of your personal information, you should always provide that information over a secure connection. You can check the existence of a secure connection in one of two ways:

   (1) Look at the URL in your web browser. Whenever you are connected to a secure server, that connection will be represented in the URL as "https," rather than "http."  

   (2) Look at your web browser. You have an SSL connection if you see a closed lock or a solid key. If you click on this image, a small pop-up window displaying website security information will appear.


We urge you to protect your own privacy.


While our Site strives to ensure the integrity and security of our network and systems, Sentrel Beauty cannot guarantee that our security measures will prevent third-party hackers from illegally obtaining this information.


Please remember that any information you may disclose in public areas of our Site or the Internet becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.


If you have any questions, please Contact Us.


If you would like to stop receiving promotions, updates and/or special offers at any time, you may e-mail us at with a statement requesting that you wish to cancel your Reward membership or that you would like to opt out of Sentrel Beauty e-mail promotions, updates and special offers. Please allow sufficient time for your request to be processed. It may take up to 10 days to process an email opt-out request, and 4-6 weeks for other requests.


   Push Notifications

   You may at any time opt out from further allowing Sentrel Beauty to send you push notifications by adjusting the permissions in your mobile device.



   You may at any time opt out from further allowing Sentrel Beauty to access location data by adjusting the permissions in your mobile device.



Our Site may include links to websites/applications that are owned or operated by third parties. Please note that this Privacy Policy does not cover the practices of those websites/applications. We encourage you to review the privacy policies on those websites/applications to see how they collect and use information.