Sentrəl Beauty

Sentrəl Natural Beauty Store is a Conscious Beauty Store and Salon based in Austin, Texas. Founded in 2017 based on the belief that one should not have to sacrifice beauty standards in order to use safe and sustainable products.


Sentrel is the phonetic spelling of the word Central, meaning of the greatest importance; principal or essential. We believe that your personal care is central to your general well-being, and that it should enrich your life without negative side-effects on your health, the environment, or the other creatures we share our home with.


Sentrel Principle

Our standards and vetting process for selecting products