Sentrel Beauty

Sentrel Natural Beauty Store is a Conscious Beauty Store and Salon based in Austin, Texas. Founded in 2017 based on the belief that one should not have to sacrifice beauty standards in order to use safe and sustainable products.


Sentrel is the phonetic spelling of the word Central, meaning of the greatest importance; principal or essential. We believe that your personal care is central to your general well-being, and that it should enrich your life without negative side-effects on your health, the environment, or the other creatures we share our home with.


The standards we have set to define the best in beauty. The result is a curated selection of performance driven, ingredient conscious, sustainable, and cruelty-free products.


Sentrel Salon

Get the most current, fashion-forward looks with safe and sustainable products. We utilize ammonia and PPD free, honey based hair color with pomegranate and shea butter that is formulated to be gentle on the hair and scalp, while delivering beyond all color expectations.